Unlocking the True Potential of Contact Centre as a Service (CCaaS) with Maintel

 

 

 

 

 

John Jackson of Maintel

September 2023

by John Jackson, Customer Experience Product Manager

Contact Centre as a Service (CCaaS) is the epitome of modern customer service excellence. This cloud-based application seamlessly orchestrates customer journeys, employee-client interactions, and a myriad of inbound and outbound communications. Voice and digital channels, including email, web chat, and text messaging, are harmonized under CCaaS’s capable umbrella. The real beauty of CCaaS lies in its adaptability, allowing companies to acquire precisely the technology they require, all while drastically reducing IT and administrative costs.

CCaaS platforms operate effortlessly in the cloud, obviating the need for standalone infrastructure. Much like how Facebook updates its application seamlessly, CCaaS vendors, like Maintel, can push real-time capability updates without causing software downtime or business interruptions.

Distinguishing Between Contact Centres and Call Centres

In the world of customer service, two distinct paradigms coexist: contact centres and call centres. While both are crucial, CCaaS, as offered by Maintel, unlocks a world of possibilities beyond what traditional call centres can provide.

Contact Centres: These dynamic hubs manage both inbound and outbound customer interactions, spanning voice and digital communication channels. The beauty of cloud-based contact centre solutions, vendor-agnostic like Maintel, is their ability to facilitate seamless communication flow between customers and employees. In this context, Maintel empowers organizations to handle customer interactions with finesse, offering real-time insights based on customer data and metrics, both in voice and digital realms.

Call Centres: Traditional call centres typically rely on in-office setups with employees handling calls and queries. These centres are burdened with on-site hardware and software, which modern cloud-based contact centres, like Maintel’s CCaaS offering, do not require.c

what is ccaas

The Power of Choice in Customer Engagement

Imagine a scenario where a customer has a query and needs to connect with an employee. In a conventional call centre, the customer’s interaction is randomly assigned to an employee, often with no personal connection. However, the game changes when organizations opt for a contact centre, specifically one equipped with Maintel’s CCaaS capabilities. Here, customers are connected through their preferred channel—be it voice or digital—and the assigned employee is armed with a wealth of customer information, including behavioural data, purchase history, and customer journey details. This data-driven approach allows employees to deliver faster, more accurate, and highly personalized experiences.

Elevating Customer and Employee Experiences with Key CCaaS Capabilities

In a world where customer expectations and communication options continually expand, organizations must rise to the challenge of creating meaningful experiences for both customers and employees. Maintel’s CCaaS solution takes centre stage as the linchpin for managing customer interactions across various communication channels and devices, transcending mere call answering to truly understanding customers on a profound level.

Customer Experience Elevation: Today’s customers seek effortless interactions through various channels, from voice to email, text messaging, and social media. Maintel’s CCaaS solution enables organizations to effortlessly meet these expectations, delivering consistent, personalized service that fosters customer loyalty and advocacy.

For instance, Maintel’s vendor-agnostic approach to intelligent attribute-based routing leverages customer demographics, situational context, and employee characteristics to match customer interactions with the right employees, such as Avaya Experience Platform.

Furthermore, CCaaS solutions eliminate the need for costly software and servers, transitioning to a flexible monthly subscription model, where organizations only pay for services they consume. This streamlined approach frees up IT resources for other strategic initiatives, while the CCaaS vendor manages infrastructure, upgrades, maintenance, and support. With solutions like Avaya Experience Platform, businesses can seamlessly scale their contact centre workforce up or down as needed, optimizing resource allocation.

Modern Employee Desktops: Whether employees work on-site, remotely, or at branch locations, they must have uniform access to contact centre software and tools. Maintel ensures that employees experience a seamless, hassle-free workspace, which enhances engagement and efficiency.

Avaya Experience Platform, for instance, offers a modern, consolidated workspace accessible via a web browser. This unified desktop view equips employees with the information and insights required to provide immediate customer service across voice and digital channels.

Customer Journey: Understanding where customers stand in their buying journey is pivotal for delivering personalized experiences. CCaaS platforms equipped with customer journey intelligence empower employees to answer critical questions about customer interactions, such as when, how, and with what intent they engaged with the organization. This intelligence offers a timeline view of customer interactions, aiding employees in making informed decisions along the customer’s journey.

Intelligent Routing: Today’s customers demand more than just connecting with the next available agent; they seek personalized, context-driven interactions. Maintel’s CCaaS platform employs intelligent attribute-based routing, enhancing traditional routing methodologies by considering factors like weather conditions, the time of day, customer retention risk, employee skills, language proficiency, and location. This results in superior matching of customers to employees, significantly impacting both customer and employee experiences.

Self-Service Automation: Customers crave effortless self-service experiences, and Maintel’s CCaaS solution, akin to Avaya Experience Platform, delivers with intelligent, automated support for self-service customers. This allows employees to focus on more complex inquiries. The emphasis here is on an intuitive, fast, and user-friendly experience, safeguarding an organization’s reputation and brand.

BYOC: Bring Your Own Channel: Maintel’s vendor-agnostic approach incorporates a highly resilient and highly secure core network, multi-cloud and Operations Support Systems (OSS) platform. This allows Maintel to layer on additional services to complement our Customer Experience solution.

Workforce Engagement: Keeping employees engaged and motivated is a universal challenge for organizations. Maintel’s CCaaS options offer a wealth of insights across processes and performance, from call and screen recording to performance scorecards and quality management. By identifying bottlenecks and training gaps, Maintel helps organizations optimize their workforce.

Unified Reporting: Maintel’s CCaaS platforms make monitoring and improving performance and overall customer and employee experiences straightforward. Historical and real-time reporting provides valuable insights, while sharing reports, dashboards, and insights across the organization further enhances business improvements.

The Power of Artificial Intelligence: Artificial Intelligence (AI) is no longer the domain of large enterprises; it has become an essential component for organizations of all sizes. Maintel embraces AI, including machine learning, natural language processing, and biometrics, to deliver exceptional experiences for both customers and employees.

For instance, Avaya Experience Platform seamlessly incorporates AI where it’s needed most, boosting efficiency, effectiveness, and overall satisfaction.

Future-Proofing the Contact Centre: The remote workplace is here to stay, and Maintel recognizes the need for seamless collaboration tools that empower employees to work from anywhere. Unified Communications as a Service (UCaaS), such as Avaya Cloud Office by Ring Central, when paired with Maintel’s CCaaS, revolutionizes problem-solving, productivity, and the employee experience.

Additionally, Communications Platform as a Service (CPaaS) capabilities further refine customer and employee experiences. CPaaS platforms offer user-friendly tools to tailor interactions, ensuring that organizations stay agile and responsive.

Selecting the Right CCaaS Vendor

Choosing the right CCaaS vendor is a pivotal decision. It involves considering various factors, such as organizational size, growth trajectory, industry-specific challenges, and alignment with strategic objectives. Feedback and collaboration within the organization are essential to making an informed choice in the realm of contact centre selection.

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